Agency and production
Catalyst Creative
Catalyst Creative coordinates 7 parallel brand campaigns with a prospect pipeline, project boards and a shared calendar; in the team's words, the era of losing work in email threads is over.
The challenge
Running many brand campaigns at once had blown up internal communication. Each campaign's brief, revisions and deadlines sat in separate email threads, and deliverables got lost between them.
The TodoMore approach
- Each campaign became its own project, with its brief, tasks and deadlines inside it.
- Prospects move through the CRM pipeline; a won prospect becomes a client, its project opens from the client card, and nothing is re-entered.
- The team talks in project chats and tags people with mentions; each conversation stays next to the work it's about, with no need for email.
- Every campaign's deadlines sit on the same calendar, so overlapping workloads show up before work is assigned.
The outcome
Seven campaigns run at the same time, and everyone on the team knows where each one stands. The team says communication and work tracking have never flowed like this; in their own words, the chaos is over.
“Internal communication and work tracking have never flowed like this. Everyone knows where everything is; I can honestly say the chaos is over.”
Mehmet İpekeşen
Agency owner, Catalyst Creative
Modules used
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